11 Simple Copywriting Tips That’ll Bring New Life To Your Conversions
If used correctly, conversion copywriting can be a useful tool to engage visitors and optimize websites. You’d likely be surprised by just how much your conversion rate can increase with just a few changes to your website copy.
Focus On Benefits, Not Solutions
Chances are, your reader already knows what they’re looking for, they’re just trying to find the best way to make it a reality. That’s precisely why you want to focus on the benefits of utilizing your specific product or working with your company, instead of competitors. What makes you stand out? What makes you better than the rest? Why should the reader choose you?
Test Different Headlines
The headline just may be the most important thing you write, which is why it’s important to test different options. Don’t be afraid to revise and rewrite the headline as many times as it takes to find out which works best for your copy.
Pay Attention to Specific Wording
Pay attention to the wording you’re using when copywriting, but don’t overdo it. It’s easy to sound cheesy, like a greased up salesman, if you will, but power words can go a long way. In fact, you can say a whole lot more in a few concise sentences if you use direct wording than you could otherwise. Think of the most efficient way to get your point across and use that technique. Don’t draw things out if you don’t have to.
Additionally, try to use exciting, engaging readers, while keeping your sentences short. The last thing you want to do is bore your reader.
Utilize Comparison Tables
Some of you may be surprised this tip landed on our list, but in our opinion, comparison tables aren’t used nearly often enough in copywriting. Comparison tables make it easy for the reader to spot differences between your product and competitors. It’s an easy, efficient way to point out pros and cons while making your product seem like the time- and cost-worthy option.
Include Reviews & Testimonials
Speaking of ways to promote your product without doing so outright. Any customer looking at your site wants to know how others have benefited from what you’re trying to push. Why not interview a client or allow others to share their experiences, that way you have both honest and thorough reactions from those with experience using your product. Once you include testimonials or reviews, your conversions will skyrocket.
Use Subheadings & Bullet Points
Information broken up by subheadings and bullet points is much easier to read than long paragraphs of lengthy sentences. Chances are, your readers will glance over your page before they even begin to read what’s actually on it. You will have them immediately leaving the page if they see a jumble of words without a break in sight. Wherever appropriate, add a subheading.
Additionally, if you’re providing a list of information, break it up using bullet points. It forces you to be more concise, and it’s much easier for the reader to digest.
Include A Call to Action
When a reader comes to the end of your copy, you want them to know what the next step is. While it’s important to answer as many questions as possible, you still want to guide your reader with what to do next. A call to action is one of the most important parts of copywriting, but it can also be one of the hardest to write properly. Similar to headlines, you may have to test a couple different CTA’s to see which converts best. Don’t be afraid just to say what you want. That goes back to the ideas of being direct and personal.
“Positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.” — Psychology Today
You want readers to get an overall feeling of positivity and enthusiasm when reading your copy. Don’t overdo it with exaggerated, overuse of exclamation points but pay close attention to certain aspects of your writing. Speak directly to the reader and use an accessible, friendly tone. Use positive wording and avoid negatively-associated words and phrases.
Similar to being positive, you also want to be personal. You may be surprised how much a little personal wording here and there can work for your conversion rate. It’s as simple as utilizing the words “you” and “your” whenever it makes sense to. Make the reader feel like you’re talking directly to them. You want to build somewhat of a personal relationship, as well as trust, as much as you can through your writing.
Readers love numbers, it’s as simply as that. If you can, give the readers a list of solutions, reasons, or possibilities. Numbers make things quantifiable, which means you’re telling the reader exactly what they can expect. The last thing you want to be is vague. Whenever possible, throw numbers into the bunch and watch your conversion rates skyrocket.
Leave Them Wanting More
Don’t confuse this with leaving the reader with more questions than answers. You don’t want to leave them confused, but instead just more curious and intrigued than they were before. You want to give readers a reason to either come back or pursue further action using the content you have provided. This is also where the call to action comes into play, but proper copywriting engages a reader enough to peak their interest and keep it there.